As you can see, the purpose of the brand style guide is to form and maintain all of the various elements of a company that, when combined, spell out the entire brand as it’s recognized.
Working with an apparel brand, includes more than just developing the apparel line, but the brand itself. The logo, the vibe, editorial shots and more. We encourage our clients to create an actual playbook or brand guidelines to make sure designers, factories, marketing is all on the same page.
Check out these examples:
Urban Outfitters Brand Guidelines
Spotify Branding Guidelines – online guide