When it comes to selling products, companies today have so many choices. Two popular methods are private label and white label. Before choosing if one of these options is right for you, it’s important to understand both processes and how they differ from one another.
Creating custom apparel is not has hard as you think when you have the right resources at your fingertips. We have helped hundreds of companies get started on their own private label lines from conception to creating samples to finished product.
What is “Labeling”?
Labeling is taking a product or service and putting your brand on it. A lot of times people confuse private labeling vs white labeling or use the words interchangeably, when in reality they are similar but very different. Let’s dive in!
What is Private Label vs White Label
White Label
Products are typically pre-made products that are sold to multiple retailers who then brand and price the products based on their niche market. These products may be wholesale blanks or pre-designed patterns and styles, which are then customized by adding a neck label and other designs specific to the retailer’s brand.
Private Label
Products are typically pre-made products that are sold to multiple retailers who then brand and price the products based on their niche market. These products may be wholesale blanks or pre-designed patterns and styles, which are then customized by adding a neck label and other designs specific to the retailer’s brand.
Comparison Chart
Deep Dive into Private Label
Marketing expenses, product development, and brand awareness are all important aspects of creating a successful private label product. It’s also important to carefully consider the target market and ensure that the product meets their needs and preferences.
In terms of the timeline for creating a private label product, it can vary depending on the complexity of the product and the specific steps involved in the process. For example, developing a custom fabric or creating a unique design may take longer than simply modifying an existing product. Communication and collaboration with the manufacturer or production partner are also important factors that can affect the timeline.
Private label apparel can be produced using a variety of manufacturing methods, including cut and sew, sublimation printing, and embroidery. It is commonly used in a wide range of industries, including fashion, sportswear, workwear, and promotional merchandise.
Overall, private labeling can be a great option for companies looking to control the production and pricing of their products. However, it’s important to carefully consider all of the factors involved and work with experienced partners to ensure the success of the product
| A complete private label solution for retailers, brands and licensors. | |
|---|---|
| LICENSING Category, retailer specific or full brand licensing agreements to merchandise, produce and distribute apparel goods through the wholesale channel. | SOURCING We bring an extensive factory network, backed by strong relationships and decades of experience, to find the right source for any given project. |
| DESIGN We possess a deep understanding of trends, fabrics, treatments, and techniques across a variety of style genres. We apply this to original content or to further merchandise licensed assets. | DISTRIBUTION Whether direct to consumer or bulk to retail, we have the expertise and experience to fulfill any order requirements. |
| PRODUCTION Both in-house and 3rd party, on-shore and off, our production management process is reliable, efficient and cost effective. We work with multiple production facilities capable of producing millions of units annually. |
Deep Dive into White Label
It’s true that white labeling can be a simpler and more cost-effective option compared to private labeling, as the product is already made and all that is required is putting your brand name on it. White labeling is the process of selling a generic product through multiple retailers and with various branding styles. Essentially, a white label is a “blank label,” so you can’t change the product or what’s inside the packaging, but you can customize how the product is labeled and packaged. With white labeled products, companies can sell their generic products through multiple retailers. Each retailer can then customize the label of the product to align with their company’s brand.
Examples of profitable white label products include:
- Clothing and accessories
- Beauty products
- Food-related products
- Health and personal hygiene products
- Mobile phone accessories
Which Is Better For Me?
Can’t decide? We have several clients who utilize both. This allows them to create some items at a lower cost, bringing in income, as we work on developing white label items.
If you are looking for a faster startup, and you don’t have much time to market or simply you don’t feel like going through the long process of hiring us to come up with enhancements for your product, sampling the product, finding an exact target market then I would say white labeling would be best for you. White labeling overall is a much faster process, but on the downside, you don’t have much flexibility with your product. On the other hand, if you do have time to hire a developer, create samples & come up with a marketing strategy, then private labeling would be a better option.