Check out the new color combos for 2024 apparel collections. You’ll be surprised about the new influences for fashion trends.

WGSN and Coloro present their Key Colors for A/W 24/25, which are aligned with influences that will drive consumers, including a focus on well-being, creativity, the environment and technology. As consumers continue to grapple with ongoing economic, political and environmental crises, a sense of uncertainty about the future will remain a dominant force. As a result, our Global Colour Forecast aligns with influences that will drive consumers as we head into 2025, including wellbeing, creativity, the environment and technology.

The Key Colours for August/Winter 2024/2025 are Intense Rust, Midnight Plum, Sustained Grey, Cool Matcha and Apricot Crush.

WGSN first forecast Apricot Crush as a key color for A/W 23/24, aligning with a focus on balanced lifestyles that nourish the body and mind. Moving it into Color of the Year 2024 signifies the importance of orange as a versatile, transseasonal shade. Reflecting WGSN’s commitment to color longevity and sustainability goals, Apricot Crush’s restorative attributes will appeal across fashion, beauty, interiors and consumer tech.

March 28, 2023
Source: WGSN x Coloro
WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer.