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Understanding Logo Colors: Tips for Choosing the Right One

With thousands of colors to choose from, we suggest using the universally accepted PMS-Pantone Matching System (www.pantone.com) the Solid Coated collection is the one we use on a daily basis. If you already know your PMS colors, you can send us your list so that we match your next print project or logo design and be consistent on your orders.

HOW IT WORKS

Each color is assigned a number found in the official Pantone color book for easy consistency. By using PMS colors, it helps manufacturers/printers standardize color, categorizing colors by every imaginable combination of tint, hue, and shade.

DOWNLOAD OUR PMS COLOR CHART FOR THE MOST COMMONLY USED COLORS

Screenshot of our PMS Color Chart

Download our PMS color swatch chart of the most used colors.  If you don’t understand how to use the PMS chart or don’t see a color you want – contact us directly
Example: PMS to specify PMS160C


Color Terms

Print and Onscreen

PMS, CMYK, RGB and HEX — anyone who works on a computer will have seen these terms used to describe color types, but many people don’t understand what they are, how they’re used and what the difference is between them.

There are two basic categories of color types: print and onscreen. It’s important to understand that the digital and print mediums render color very differently from one another. You don’t use PMS colors on a website just like you don’t use RGB colors on a printing press.

CMYK
USE: Printing, business cards, hang tab, silk screen, DTG and sublimation
CMYK color (also called four-color process) is actually a method whereby a combination of tiny transparent dots of four ink colors: cyan, magenta, yellow and black are printed. Different combinations of large and small CMYK transparent dots overlap each other to create a wide spectrum of colors. We use this for our sublimated and DTG products.

Pantone – A standardized color matching system, used across many industries worldwide – including the printing industry. This is used for all printing including, silk screen, embroidery, DTG (Direct-to-garment), Sublimation.

PMS – Pantone Matching System. Used to specify a particular Pantone color, e.g. PMS 575C

Spot Color – A solid color (mixed or pure) generated by ink applied in a single run

RGB
USE: not-screen for websites
The color process used on electrical devices, including computer screens and digital cameras; the abbreviation for Red, Green and Blue. Computer screens combine these three colors of light to produce all colors you see on your screen. This is only used for website or digital designs.

HEX (hexadecimal color)
Use: On-screen for websites, not for use in apparel production

Designers and developers use HEX colors in web design. A HEX color is expressed as a six-digit combination of numbers and letters defined by its mix of red, green and blue (RGB). Basically, a HEX color code is shorthand for its RGB values with a little conversion gymnastics in between.