With the return of events and businesses reopening, promo products are back in the spotlight.
We unpacked the top 100 most searched products in ESP®, the industry’s #1 platform for sourcing and ordering imprinted apparel and promo products. Check out what’s trending as we head into the summer sales season.
See where the most searched promotional products on ESP® landed in the top 100.
It was a strong quarter for apparel. Jackets and T-shirts inched higher in the top 20, golf polo shirts made a noticeable jump from 65 to 48, and aprons, vests and hooded sweatshirts debuted on the list.
#44 Performance apparel
#48 Golf polo shirts
Closed and limited-capacity stores, as well as a sharp rise in online shopping, caused shopping bags sales to struggle in 2020. Interest picked up in the quarter, however, as plastic bags and canvas tote bags each jumped at least 20 places.
#4 Tote bags
#64 Canvas tote bags
The most crowded category was relatively static, though wine glasses (moving up from 59 to 38) and bottle openers (from 98 to 75) had impressive leaps.
#26 Travel mugs
#72 Sports bottles
#75 Bottle openers
The COVID boost for bandanas and gaiters certainly wore off. Neck gaiters dropped from 25 to 51, while bandanas disappeared from the list completely after ranking No. 18 for all of 2020.
#92 Baseball caps
COVID-driven items (thermometers, medical products and touchless openers) disappeared from the list, while a perennial favorite – sunglasses – reaped the rewards by jumping 19 spots.
#66 Stress relievers
#74 Lip balm
Signs and Displays
Even though the category’s namesake fell three spots to 24, expect a reversal as more live events return throughout the year.
#24 Signs and displays
#73 Tablecloth sets
Fore! Golf season is upon us, causing notable spikes in searches for golf products and golf balls. Yoga products entered the list for the first time and fitness searches increased – both tied to the at-home fitness boom.
#58 Golf balls
#58 Golf balls