This is a very insightful article about how the t-shirt company, Hanes, is involved with sports events like March Madness in how they create and produce all the apparel that surrounds the teams and hwo quickly they have to be ready to print and ship out based on who wins during one of the USA’s highly watched and biggest merch sales event.
https://www.journalnow.com/business/hanesbrands-sports-apparel-division-gears-up-for-march-madness/article_5a6f4b25-2992-5ac0-af20-c26a82671bbd.html