After they rip the hang tag off, the only thing left is either your logo on the apparel somewhere or the clothing label inside the garment located normally at the back. And if you are creating your own apparel for leagues or teams, there isn’t normally a hang tag (extra expense, not needed).
BUT the clothing label survives. Clothing labels have two primary categories. The first is printed clothing labels. While generally inexpensive they have several disadvantages that make them an ideal choice for only a handful of uses. The most basic complaint about a printed label is that they fade. Whether it’s through washing or as a result of skin oils reacting with the print, the fact is that a printed label does not stand up to standard wear. This reduces the branding aspect of the label completely. An illegible label does nothing for your business. The second choice or better choice…is a woven label.
The Better Choice
Woven clothing labels are a better choice, but the choice to go woven brings about other decisions. There are four basic fabrics offered in woven labels: Satin, Taffeta, Semi-Damask and Damask
- Satin is the most popular choice, but not always the wisest. Satin is thin and can snag easily, making it more likely to be cut out than other labels. Though it looks very pretty originally, you need to keep the customer in mind when choosing your label.
- Taffeta is stiffer than satin and can stand up to a bit more snagging. However, with both satin and taffeta the finished edges of the labels can be stiff, leading to the prickly feeling labels are famous for.
- Semi-damask is a mid line choice when it comes to labels. It has many of the qualities of damask.
Damask is a tighter weave fabric that remains very soft, even with finished edges. It’s a top choice when quality is a top priority for the seamstress. Damask provides the best finish with a smoothness that reflects style and comfort.